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Strategic Press


A few selections:


The GOP's Hottest Mad Man
Best Viral Campaign Ads of 2010
The Anti-Obama Campaign That Didn't Happen
Halperin's Take: The Five Most Important People in American Politics Not Running for President


The Fix: Jon Huntsman to resign from Obama administration
A tour of a political ad guru's viral hits for the GOP
The Fix: McCain ad mentioned as the best negative ad to date in the 2010 cycle
The Fix: The best ads we've seen so far in the 2010 midterms
The Fix: Are Primaries A Good Thing?
Race, Celebrity and the Presidential Campaign
McCain Expands Campaign Media Team
ONE Campaign Hits Airwaves
Brand on the Run


CNN Politics Political Ticker: Pro-Huntsman effort launches website, offering 2012 clues
John King with Fred Davis: Political ads to remember
GOP's ad wizard faces 'demons,' supports 'nerds'
GOP ad "guru" Fred Davis
John King's Political Fact Check


THE DAILY RUNDOWN: Mad Man — the makings of a good political ad
THE DAILY RUNDOWN: SPI once again makes the Top Ten
THE DAILY RUNDOWN: Nobody does viral ads better than Fred Davis
FIRST READ: Top 10 TV ads
Countdown with Keith Oberman: Blagojevich's hair a political liability?


CBS Sunday Morning: 2010's Campaign Scare Tactics
Washington Unplugged: G.O.P. Ad Maker Fred Davis Interviewed by Bill Plante
Hot Ads of the Week: GOP Challengers Hitting Dems Hard
Political Attack Ads Hit the Net


GOP Increasing Its Lead Over Democrats
Fox News Discusses Rick's "One Tough Nerd" Ad


The Best and Worst Campaign Ads of 2010 Elections


O'Donnell taps Davis for ad magic
Can McCain's Ads Win an Oscar?


"Mourning in America"

CBS News, Political Hotsheet
Hot Ads of the Week: GOP Challengers Hitting Dems Hard
Los Angeles Times, Top of the Ticket
As Obama hits the campaign trail, "Mourning in America" ad greets him, recalling the Reagan era
The Washington Examiner
It's "Mourning in America"
The Register-Guard
"Mourning in America" ad brilliantly taps Reagan magic


The Tim James "Language" Spot

Fox News, The O'Reilly Factor
Alabama Gubernatorial Candidate Tim James Defends Controversial 'Learn English' Ad
Mobile Press-Registry
Breaking News: Gubernatorial candidate Tim James' ad ignites Alabama GOP primary
Fox News Sean Hannity
Frank Luntz Focus Groups the "Language" Ad on Hannity


Carly Fiorina's Barbara Boxer Blimp Campaign

The Washington Post
Morning Fix: The Boxer blimp, the Demon Sheep and Fred Davis
Los Angeles Times
PolitiCal: Demon Sheep creator strikes again
SF Weekly
The Snitch: Adman Behind 'Demon Sheep,' Boxer Blimp Has No Idea How He'll Top This


Carly Fiorina's Demon Sheep Campaign

Yahoo News
Bizarre attack ad heats up California Senate race
National Review Online Weekend
Demon-Sheep Strategist Says More Ads to Come
Time.com
The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad
Los Angeles Times
Fiorina's 'demon sheep' creator speaks


The Problem With Illinois Politics? It’s the Hair (Blagojevich’s, That Is)
As Economic Crisis Peaked, Tide Turned Against McCain
McCain Team Scrambles to Rescript Show


Christine O'Donnell's New TV Ad: "I'm Not a Witch, I'm You"


California Senate: How Carly Fiorina Pulled Off Her Big "Upset" in the GOP Primary


Attack ads on Murray may have had effect


Meet the Man Who Brought You "Demon Sheep" and Who May Change the Face of GOP Ads Forever


Political Firms Find D.C. Office Means Business


Four Media Geniuses Dish on Smart Spots, Writer's Block and Paris Hilton


The Republicans' Ad Man in St. Paul


California ad firm aligned with Cornyn campaign


McCain Beefs Up Ad Roster for General Election
California Governor's 'Backwards' Spot a Masterpiece


Governors Join in Creating Regional Pacts on Climate Change


Dan Quayle appearance on The Tonight Show


Rush Limbaugh "Bug Zapper"


10 questions for Fred Davis


Corker conquers -- Ford falls just short with good Nashville numbers


Hotline ON Call: GOP Adman Becomes ONE With Poverty
Nerd Surge


Strategic Perception joins McCain campaign team


Political ads go up against DVR tech


Revenge of the GOP Nerd


Hoekstra leads, but the 'Nerd' is gaining


Adam Belmar interviews Fred Davis on POTUS


Governors Join in Creating Regional Pacts on Climate Change

JOHN M. BRODER
November 15, 2007


Mauricio Vargas
Environmental Defense

CALIFORNIA Gov. Arnold Schwarzenegger talking about the threat of greenhouse gases.

WASHINGTON, Nov. 14 — Frustrated with the slow progress of legislation in Washington on energy and global warming, the nation’s governors have created regional agreements to cap greenhouse gases and are engaged in a concerted lobbying effort to prod Congress to act.

Anne Sherwood
Environmental Defense

MONTANA Gov. Brian Schweitzer telling Congress: “Do something. Anything. Move.”

Scott Klepper
Environmental Defense

UTAH Gov. Jon Huntsman Jr. said Western governors were “setting ambitious targets.”

Beginning Monday, three Western governors will appear in a nationwide television advertising campaign sponsored by an environmental group trying to generate public and political support for climate change legislation now before the Senate.

The 30-second ad features Arnold Schwarzenegger, Republican of California; Jon Huntsman Jr., Republican of Utah; and Brian Schweitzer, Democrat of Montana, standing in casual clothes in scenic spots talking about the threat posed by greenhouse gas emissions. The nation’s governors are acting, but Congress is not, they say. “Now it’s their turn,” Mr. Schwarzenegger says.

Separately, in Milwaukee on Wednesday, nine Midwestern governors and the premier of Manitoba signed an agreement to reduce carbon emissions and set up a trading system to meet the reduction targets. The Midwestern accord is modeled on similar regional carbon-reduction and energy-saving arrangements among Northeastern, Southwestern and West Coast states.

The advertising campaign is underwritten by Environmental Defense, an advocacy group that is pressing for quick action on a climate change proposal sponsored by Senators Joseph I. Lieberman, an independent from Connecticut, and John W. Warner, Republican of Virginia.

The Lieberman-Warner legislation would cap carbon emissions at 15 percent below 2005 levels by 2020 and set up a system for polluting industries to trade emissions credits to meet the goals. Like other such bills before Congress, it would provide incentives for research on capturing and storing carbon dioxide from power plants and subsidies to help the poor handle the higher costs of electricity in a carbon-constrained economy.

The bill is now before the Senate Environment and Public Works Committee. The committee’s chairwoman, Senator Barbara Boxer, Democrat of California, said she hoped to bring the bill to a vote of the full committee by Dec. 6. There is no schedule for action after that, however.

The governors, who did not receive a fee for appearing in the advertisement, say state leaders are moving to reduce climate-affecting emissions, while the current Congress has so far failed to pass any significant legislation on climate change or energy.

“In state after state, we’re taking action,” the governors say, taking turns speaking. “Now it’s time for Congress to act by capping greenhouse gas pollution.”

In an interview, Governor Huntsman said, “With just weeks left in the legislative calendar, there has been no vote yet dealing realistically with greenhouse gas pollution. We in the West are already wrestling with it and setting ambitious targets.”

He said action on the national level, in the form of the Lieberman-Warner legislation or a similar economywide carbon cap-and-trade scheme, was preferable to the patchwork system that state governments were putting in place.

Governor Schweitzer said dealing with global warming was the “greatest imperative” of this and future generations. “We need to find a sustainable, renewable American energy supply so we will not commit the next generation to fight another oil war,” he said.

Mr. Schweitzer added: “Here’s a novel concept for Congress. Do something. Anything. Move.”

Environmental Defense is spending $3 million to broadcast the advertisement, which will appear in 17 markets in 11 states over the next few weeks, said the group’s president, Fred Krupp. The ad will also appear during the Sunday morning talk shows on Nov. 25.

The Midwestern governors expressed similar impatience with the slow pace in Washington on global warming and energy issues. They have banded together to set up a regional emissions control program, to expand production of biofuels and to cooperate on environmental and energy infrastructure projects, like an interstate pipeline for moving carbon emissions from power plants to underground storage vaults.

Gov. James E. Doyle of Wisconsin, a Democrat who is chairman of the Midwestern Governors Association, said that the individual states in his region were all moving independently toward greater energy efficiency and planned to reduce greenhouse gas emissions, and that it made sense to work in concert.

“In the absence of a federal plan we have to move forward,” Mr. Doyle said, speaking from Milwaukee, where he was the chairman of an energy summit meeting of the Midwestern governors. “On top of that, this recognizes that, federal plan or no federal plan, the Midwest is uniquely positioned to be a major force in the developing new energy world.”

He predicted that sooner or later Washington would adopt a national cap-and-trade system for carbon emissions, but he was not optimistic that it would act before President Bush leaves office.

“I suspect it will require a new administration to come in,” he said. “There’s a lot of work to be done to prepare for it. If there comes a national cap-and-trade system, we will have done a lot of the work. If not, we will have one in the Midwestern region on a scale that can work.”