John Kasich Super-PAC Borrows Trump-like Helicopter for New TV Ad
MARK HALPERIN AND STEVEN YACCINO
New Day for America plans to spend big on the ad in New Hampshire in the coming weeks.
The super-PAC supporting Ohio Governor John Kasich’s campaign for president is invoking Donald Trump’s iconic helicopter in a new TV commercial that will target New Hampshire voters this week.
New Day for America, which boosted Republican Kasich’s standing in polls in the critical first-in-the-nation primary state of New Hampshire with a previous flight of television ads that started in early July, hopes to keep his momentum going with a new, cheeky ad that implicitly compares Kasich’s record of government accomplishment with Trump’s boasts.
The ad, obtained by Bloomberg Politics, begins with a close up on helicopter blades. “He’s turned red ink to black,” a deep, narrator’s voice says as the rotor starts turning and the aircraft makes a slow ascent. “Shattered expectations. Experience. Success. Speaks to every one of us. Blunt. Direct. Not part of the tired system.”
As captions at the bottom of the screen display Kasich’s jobs, tax and budget record as a public official, the narrator continues: “Best of all, he’s done great things. Not for himself, but for us.”
Only then is Kasich’s name, emblazoned in red on the side of the helicopter, revealed.
Unlike almost every other candidate in the Republican race, Kasich has avoided tangling with Trump, who has regularly traded fire with other hopefuls, such as Jeb Bush, Marco Rubio, Carly Fiorina, and Scott Walker. As fellow Republicans sparred with The Donald on the debate stage last week, Kasich instead urged civility. “If I were sitting at home and watch thing back and forth, I would be inclined to turn it off,” he warned, encouraging his party to focus on policy issues instead of infighting.
Now the governor’s super-PAC’s efforts have the potential to change that dynamic, albeit with a lighthearted touch.
The admaker who produced the commercial for the super-PAC, Fred Davis, is known for his attention-getting videos. In this case, although Trump is never mentioned or shown, the intention is clear—to spoof the lifestyle of Trump, who brought his branded helicopter to the Iowa State Fair this summer, and make the case that Kasich has similar straight-talking qualities but with a record of accomplishment that the billionaire lacks.
Another possible part of the gambit: although Kasich has moved up in New Hampshire polling, he still has a long way to get both in that state and nationally to raise his name ID, and slapping his last name on the side of a helicopter is sure to garner at least some attention.
And the core message of the ad, listing Kasich’s accomplishments as a congressman and now as governor, echoes the candidate’s own emphasis, which directly challenges the political success of Trump, Dr. Ben Carson, and the field’s current momentum candidate, businesswoman Fiorina, none of whom have held elective office.
According to a source familiar with the super-PAC’s plans, New Day for America intends to spend about $228,000 per week for the next two weeks at least airing the spot on New Hampshire broadcast and cable TV channels, as well on Boston broadcast TV stations that reach the Granite State. To date, the super-PAC has spent more than $5.7 million on New Hampshire and Boston media to boost Kasich.
In the last few rounds of public polling in New Hampshire, Kasich hovers around 10 percent, and he is now competing with Bush and Fiorina for a third-place spot behind Trump and Carson. Nationally, even after two debate performances that have earned strong reviews, Kasich still lags well behind the front-runners.
Although the super-PAC’s first flight of ads helped boost Kasich in New Hampshire (along with frequent campaign trips there and several high-profile endorsements), the airwaves are more crowded now, as other campaigns and super-PACS begin to advertise, as well. New Day for America has spent millions on commercials targeting New Hampshire voters, staying on the air continuously from the day they began their advertising.
Read the original story at Bloomberg Politics.
- Ad Wars of 2016 Campaign Erupt in a Changing TV Arena
- Governors Join in Creating Regional Pacts on Climate Change
- John Kasich Super-PAC Borrows Trump-like Helicopter for New TV Ad
- Ad War Breaks Out Between Jeb Bush and John Kasich
- Staffing Up: John Kasich’s Super-PAC Hires Fred Davis as Media Strategist
- Mark Halperin and John Heilemann are joined by Democratic strategist Bob Shrum, Republican strategist Fred Davis and author Jon Meacham on “With All Due Respect.”
- Why Fred Davis is going to miss John Kasich
- Mark Halperin and John Heilemann are joined by New Day for America’s Fred Davis on “With All Due Respect.”
- This episode of Bloomberg TV’s “With All Due Respect” was shot at the Hollywood offices of Strategic Perception Inc.
- Outside GOP group goes in big for Shuster
- Pennsylvania ad: Kasich doesn’t quit
- Pro-Kasich ad hints Trump, Cruz are ‘crazy’
- Drones fly into the political ad wars
- O’Donnell taps Davis for ad magic
- Can McCain’s ads win an Oscar?
- This new anti-Ted Cruz ad is creeptastic
- New Day for America: “Kelly’s courage”
- John Kasich — remember him? — is on the rise in New Hampshire
- Kasich taps two veteran advisers for expected presidential campaign
- This is the ad that won David Perdue the Georgia Senate nomination
- Jon Huntsman to resign from Obama administration
- A tour of a political ad guru’s viral hits for the GOP
- The Fix: The best (positive) campaign ad of the cycle?
- Morning Fix: The Boxer blimp, the Demon Sheep and Fred Davis
- Morning Fix: The best ads we’ve seen so far in the 2010 midterms
- Morning Fix: Are Primaries A Good Thing?
- Race, Celebrity and the Presidential Campaign
- Washington Post’s Fix Blog: McCain Expands Campaign Media Team
- Brand on the Run
- ONE Campaign Hits Airwaves
- Super PAC supporting John Kasich runs Trump-inspired ad
- 2010’s Campaign Scare Tactics
- G.O.P. Ad Maker Fred Davis
- Hot Ads of the Week: GOP Challengers Hitting Dems Hard
- Hot Ads of the Week: GOP Challengers Hitting Dems Hard
- Political Attack Ads Hit the Net
- Super PAC Contrasts Kasich With Trump in New Ad
- The GOP’s Hottest Mad Man
- Best Viral Campaign Ads of 2010
- The GOP Mastermind of Carly Fiorina’s Demon-Sheep Ad
- The Anti-Obama Campaign That Didn’t Happen
- Halperin’s Take: The Five Most Important People in American Politics Not Running for President
- For Kasich, New Hampshire Presence Is Paying Off
- The Problem With Illinois Politics? It’s the Hair (Blagojevich’s, That Is)
- As Economic Crisis Peaked, Tide Turned Against McCain
- McCain Team Scrambles to Rescript Show
- Kasich PAC Won’t Go Negative in New TV Ad Despite South Carolina’s Dirty Politics Reputation
- McCain Beefs Up Ad Roster for General Election
- California Governor’s ‘Backwards’ Spot a Masterpiece
- Kasich super-PAC ad features “The Hug” — and Tim Allen
- Kasich hires strategist known for provocative campaign ads.
- Kasich super PAC secures top adman Fred Davis ahead of possible ’16 bid
- Fracking wars hit the silver screen with supporters’ film “Truthland”
- How political ads get inside your head
- Pro-Huntsman effort launches website, offering 2012 clues
- John King with Fred Davis: Political ads to remember
- GOP’s ad wizard faces ‘demons,’ supports ‘nerds’
- GOP ad “guru” Fred Davis
- John King’s Political Fact Check
- Richard Shelby’s first TV ad of 2016 focuses on visits to all 67 Alabama counties
- Gubernatorial candidate Tim James’ ad ignites Alabama GOP primary
- Exclusive — Colorado Senate Ad Compares Illegal Immigration to Exploding Toilet, D.C. Dysfunction to Proctology Exam
- Meet David Perdue — He Might Be Georgia’s Next Senator
- Georgia’s Senate Race Has the Best Ads of 2014 (So Far)
- David Perdue Portrays GOP Primary Opponents As Crying Babies In Campaign Ad
- California Senate: How Carly Fiorina Pulled Off Her Big “Upset” in the GOP Primary
- Jim Galloway on the 2014 Georgia Senate race.
- Mad Man – the makings of a good political ad
- SPI Once Again Makes the Top Ten
- Nobody does viral ads better than Fred Davis
- FIRST READ: Top 10 TV Ads
- From the ad man who brought us “demon sheep,” a few regrets.
- As Obama hits the campaign trail, “Mourning in America” ad greets him, recalling the Reagan era
- PolitiCal: Demon Sheep creator strikes again
- Fiorina’s “demon sheep” creator speaks
- GOP Increasing Its Lead Over Democrats
- Frank Luntz Focus Groups the “Language” Ad on Hannity
- Alabama Gubernatorial Candidate Tim James Defends Controversial ‘Learn English’ Ad